25 March 2003
Liverpool-based Internet services
group, Connect Internet Solutions Ltd,
today announces the launch of a new
corporate website for the UK's leading
bakery company, BakeMark UK (formerly
Arkady Craigmillar). The website,
www.bakemark.co.uk, was designed and
built by Connect to reflect BakeMark
UK's recent re-branding, and to
communicate the company's core values
more effectively.
Over the previous twelve months,
BakeMark UK had made a number of
strategic changes to its business,
including the acquisition of the UK's
leading cookie manufacturer,
Readi-Bake. The new website informs
customers and consumers about these
changes to the organisation and
clearly communicates BakeMark UK's
five key brands.
Hosted by Connect, the site features a
news section built on the Connect
Content Management System, which
enables non-technical users to keep
content fresh without support from
technical staff.
Kerrie Hampson, Head of Marketing at
BakeMark UK, explains: "The original
site map that we presented to Connect
didn't include a news section because
we'd found that keeping news content
up-to-date on our old website had been
a difficult and often time-consuming
process. The new content managed
website is easy-to-use and gives me
complete control over when the news
section is updated, ensuring that
there's no delay in uploading stories
to the site, which is particularly
important when a story is
time-sensitive."
Colin Charlton, CEO at
Connect Internet Solutions,
comments: "We're delighted to
have had this opportunity to extend
our relationship with BakeMark - the
company is one of many market leaders
who have implemented the Connect
Content Management System.
"The latest version of the product has
been developed based on customer
demand for a user-friendly interface,
users are able to edit web pages and
insert items in Word without any
knowledge of a programming language."
The website for BakeMark UK can be
seen at:
